Within five working days, you will find out where GA4, Google Tag Manager, Consent Mode and Google Ads are receiving incorrect or incomplete signals – including a prioritised fix plan and clear next steps.
A tracking audit is an independent technical review of your conversion measurement. WebKraftPro checks whether your website, Google Tag Manager, GA4, Consent Mode v2 and Google Ads reliably and accurately capture the same business-critical actions exactly once.
One website, one GTM container, one GA4 property, one Google Ads account, the consent solution and up to three key lead paths.
For Swiss SMEs, B2B service providers and agencies that do not want to optimise campaigns based on missing, duplicate or incorrectly attributed conversions.
A documented diagnosis, conversion matrix, test logs and a prioritised fix plan. Result within five working days of full access being granted, from CHF 1,490 excl. VAT.
A lead appears in WordPress, but not in GA4. Google Ads reports more conversions than your sales team knows about. Or Smart Bidding is learning from actions that have no business value.
Forms, telephone clicks or bookings are not triggering any, triggering incorrect or triggering multiple conversion signals.
UTM parameters, GCLID or campaign data are being lost between the landing page, form and CRM.
Tags fire in the wrong state or important signals do not reliably reach GA4 and Google Ads.
Not a generic checklist, but a documented diagnosis of your actual setup with a clear implementation sequence.
Audit of website, GTM, GA4, Google Ads and consent states.
Overview of which event is generated when, where and under which consent.
Critical faults prioritised by impact, effort and risk.
Verifiable results for the tested lead and conversion paths.
45 minutes for test results, priorities and the most sensible next steps.
What is crucial is not just whether a tag fires, but whether the correct action is measured precisely once and used as a meaningful optimisation signal.
Testing of the technical measurement logic from the data layer to the target platform.
Check that Google Ads is receiving the correct primary signals and that enhanced conversions are reliably implemented.
Technical verification of consent signals before and after selection in the cookie banner.
Review of the main contact channels and the transmission of relevant campaign data.
The period begins as soon as all required access details and test environments are fully available.
Business goals, lead paths, platforms and access are clearly defined.
Tracking, consent and conversion funnels are being technically audited.
The most important lead channels are tested and documented in a traceable manner.
You receive test results, priorities and a 45-minute concluding discussion.
Excl. VAT and with a binding scope prior to the start of the project.
you first need certainty about data quality, errors and priorities – regardless of who implements it afterwards.
For clear lead attribution, more reliable campaign management and less wasted budget.
For longer sales cycles, high-value enquiries and a better connection between marketing and sales.
For independent audits, discreet technical support and ready-to-implement results for client projects.
Yes. The audit can be carried out additionally and independently. On request, WebKraftPro works discreetly in the background and hands over the results ready for implementation.
The basic scope includes diagnosis, testing and a repair plan. Minor, unambiguously safe corrections may be included by arrangement. Larger changes will be documented first and offered separately.
Typically, read or suitable working access to the website, GTM, GA4, Google Ads and the CMP in use is required. The exact requirements will be determined prior to launch.
Yes. It is checked which consent signals are set before and after the selection and how these states influence GA4 and advertising platforms. The audit does not replace legal advice.
Yes. You can implement the repair plan internally, with your existing agency or with WebKraftPro. Scope and price will be defined separately.
The technical and strategic foundation is being reviewed. A full CRM or offline conversion implementation is a separate project.
An independent expert examines the existing measurement without tying their assessment to subsequent implementation. You receive documented findings and are free to decide who implements the fix plan.
The result will be available within five working days after full access has been granted. The defined base scope starts at CHF 1,490 excl. VAT; scope and price will be bindingly agreed upon prior to commencement.
Briefly describe your setup and the current issue. You will usually receive an honest assessment within one working day as to whether the Tracking Rescue Audit is the right next step.