I support businesses and agencies with LinkedIn, Facebook, and Instagram campaigns that are strategically built, cleanly measured, and focused on real results.
Posts are often advertised with target groups that are too broad, or campaigns are launched without clear lead logic. The result: visibility without measurable business impact.
The campaign reaches many people, but not the right decision-makers, customers or prospects.
The connection between the creative, landing page, lead form, retargeting, and follow-up is missing.
Leads are not being measured correctly, UTMs are missing, or platforms are showing figures without real quality.
It's not just the platform that's crucial. What's crucial is whether the target audience, offering, creative, tracking, and optimisation are all neatly aligned.
Clear definition according to market, role, interest, behaviour and business relevance.
Text, hooks, and ad structure suitable for the target audience and platform.
UTM, GA4, Pixel and Conversion Events for clear analysis.
Retargeting for website visitors, warm audiences, and lead nurturing.
Ongoing evaluation based on cost, quality, funnel, and business impact.
LinkedIn, Meta and Google Ads fulfil different roles. It is important that the platform suits the offering, target audience and funnel.
Ideal for B2B, agencies, services, recruitment-adjacent audiences, and decision-maker communication.
Suitable for reach, demand generation, retargeting, e-commerce, local offers and lead funnels.
Social media ads can ideally complement Google Ads when demand is built and then captured via search.
I don't just evaluate click prices and reach, but also lead quality, funnel steps, landing page, tracking, and the campaign's role within the overall marketing system.
Target groups, campaign structure, ad logic, creatives, tracking, UTM logic, landing page match, retargeting, lead quality, and budget allocation.
Target audience, offering, existing channels, tracking, funnel, and website will be reviewed.
Platform, target audience, campaign objective, creative direction, and measurement logic are defined.
Campaigns, ads, tracking, UTMs and landing page logic are built cleanly.
Performance, costs, lead quality, and funnel are continuously reviewed and improved.
LinkedIn Ads are particularly worthwhile for B2B offerings, consultancies, agencies, services, and target groups that need to be narrowed down by job role, industry, or company.
Yes, but not always as a direct lead channel. Meta Ads can be very useful for demand building, retargeting, content funnels and cost-effective reach.
Often, a clear funnel logic is missing: target audience, creative, offer, landing page, tracking, and follow-up don't align cleanly.
Yes. Pixels, Conversion Events, UTMs, GA4 analysis, and depending on the setup, server-side tracking topics will also be considered.
Yes. I am checking structure, target audience, creatives, campaign goals, tracking, landing page, and optimisation logic.
I'll review your current situation and show you which channel, campaign structure and tracking make the most sense for your goal.