Google Ads, which from budget measurable Leads to do.
I support companies and agencies with Google Ads campaigns that are cleanly measured, strategically built, and continuously optimised for real results.
Many Google Ads accounts lose budget before optimisation even begins.
It's often not just about keywords or bids, but about incorrect conversion goals, weak landing pages, and unclean data.
False conversion signals
Google optimises for clicks, soft events or false goals instead of actual inquiries with business value.
Tracking not reliable
GA4, GTM, Consent Mode or Enhanced Conversions are often partially set up, but not properly checked.
Landing page slows down performance
Too little clarity, weak CTAs, or slow pages mean that good click budget isn't converted.
Google Ads is optimised as a system, not as an isolated account.
Campaign structure, search terms, bidding strategy, landing pages, conversion tracking and lead quality are examined together. This makes it clear where budget is truly being lost.
What I'm specifically improving
Conversion goals, tracking quality, keyword structure, ad logic, budget allocation, bidding, search terms, landing pages, GA4/Google Ads attribution, and scalability.
For Swiss companies that demand clear results.
Search Campaigns
High-intent keywords, clear ad groups, strong RSAs, negatives, and search term optimisation.
Shopping & Performance Max
Structured assets, clean target signals, product logic, and ongoing quality assurance.
Tracking & GA4
Conversion Tracking, Enhanced Conversions, Consent Mode and GA4 Audit for reliable data.
Strategy & Optimisation
Budget control, bidding, campaign logic, account hygiene and growth with risk control.
Landing Page Feedback
CRO, CTA structure, message match, mobile display, and loading time will also be evaluated.
Plain text reporting
No data overload. Clear categorisation: what works, what costs money, what's happening next.
Google Ads results from real projects.
Anonymised for confidentiality, but with real performance data and a real business focus.
More profitable scaled
Campaign structure, shopping management, and budget logic improved to more clearly prioritise profitable growth.
Massively increased ROAS in 30 days
Search campaigns, conversion data, and budget focus were sharpened so that significantly more value was generated from the existing budget.
Reliable tracking across all channels
Google Ads, GA4, Meta, TikTok and Bing tracking cleanly connected – with a focus on purchases, SKU, deduplication and data quality.
Even small budgets need clean structure and clear data.
Especially with smaller budgets, the quality of campaign structure, tracking, and search terms determines whether Google Ads can grow in a controlled manner.
This is how Google Ads becomes a controlled growth system.
Account Audit
Structure, objectives, search terms, budgets, bidding and tracking will be reviewed.
Priorities
The key levers are sorted by business impact, risk, and speed.
Implementation
Campaigns, tracking, ads, and landing pages are being targeted for improvement.
Optimisation
Data, lead quality and budget efficiency are continuously evaluated and improved.
Frequently asked questions about Google Ads in Switzerland.
What does Google Ads management cost in Switzerland?
This depends on account complexity, budget, tracking status and desired intensity. What's important is that account management should consider not just campaigns, but also tracking, landing pages and lead quality.
Google Ads is worthwhile for service providers when they are looking to generate leads, increase brand awareness, or drive website traffic specifically for their services. It's particularly effective for businesses that:* **Have a clear service offering:** You know exactly what you're selling and who your target audience is. * **Want to reach customers actively searching for their services:** Google Ads targets people who are already looking for what you offer. * **Need immediate results:** Unlike SEO, Google Ads can bring in traffic and leads almost instantly. * **Have a defined budget:** You can control your spending daily or monthly. * **Want to measure return on investment (ROI):** Google Ads provides detailed reporting to track performance and profitability. * **Are in a competitive market:** Ads can help you stand out and capture market share from competitors. * **Offer services with a good profit margin:** The cost of acquiring a customer through ads needs to be less than the revenue they generate.Essentially, if you're a service provider who needs to connect with potential customers who are actively searching for your solutions, and you have the budget and a way to track success, Google Ads can be a very effective tool.
Google Ads is worthwhile if people are actively searching for your performance, your offering is clear, and you have a landing page with clean tracking.
Why are Google Ads conversions often inaccurate?
Often, several conversion actions are incorrectly prioritised, GA4 and Google Ads measure differently, Consent Mode is not set up cleanly, or forms trigger events unreliably.
Can you take over existing campaigns?
Yes. However, the first step is always a thorough review of structure, goals, tracking, keywords, budgets, and landing pages.
Do you also work for agencies?
Yes. I support agencies with Google Ads, tracking, GA4, GTM, conversion tracking, audits, and operational implementation.
Do you want to know where your Google Ads account really stands?
I review campaigns, tracking and landing pages, and show you where budget is being wasted and which next steps will have the greatest impact.